
The NZ Herefords – an incorporated society, was formed in 1896. It currently has over 400 members in total and approx 18,500 registered, performance recorded Hereford cows recorded in the Association’s Herdbook.
Its primary objective is to “promote the Hereford breed within New Zealand,whilst maintaining the integrity/purity of the breed”. Many resources are directed towards national marketing programmes and research and development, both areas effectively progressing the strategic market position NZ Hereford’s currently holds in NZ.
The New Zealand Hereford Association is devoted to the promotion and development of the breed in New Zealand. The information and assistance it provides is designed to give members an edge over competition and improve investment return, whatever their level of interest in the breed.
NZ Hereford and PBB Services
Registry Support
Our registry team provides registration, recording and genetic evaluation, handled accurately and on time, so breeders can focus on breeding.

Helical and Registry How to Guides and Tip Sheets
Find out everything you need to know to use Helical.
What tests do I need to register or transfer animals?
To be eligible for registration or transfer all bulls and females must meet the Society’s DNA testing requirements.
This includes SNP DNA profiling, sire verification and testing for the relevant genetic conditions:
- Hypotrichosis (HYPO)
- Idiopathic Epilepsy (IE)
- Maple Syrup Urinary Disease (MSUD)
- Diluter (DL)
Additional testing for Mandibulofacial Dysostosis (MD) and Delayed Blindness (CLN) applies to specific categories of animals.
For full testing requirements by animal type and age, refer to the NZ Hereford Rules and Regulations.
To enable genomically enhanced EBVs to be calculated, animals must have a genomic profile with a sufficiently high SNP density such as the 85K or 100K products available through Neogen or Weatherbys.
Hereford Bundles
Neogen Hereford Bundle
Contact us for pricing
This bundle meets the testing requirements for registration and male/female animal transfers.
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Genomic Profile: 100K SNP Profile for evaluations.
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Parentage: Includes sire and dam verification.
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Genetic traits and conditions: Testing is included for Hypotrichosis (HYPO), Idiopathic Epilepsy (IE), Maple Syrup Urine Disease (MSUD), Poll/Horn, Coat Dilutor (DL), and Tenderness.
Weatherbys Hereford Bundle
Contact us for pricing
This bundle meets the testing requirements for registration and male/female animal transfers.
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Genomic Profile: 85K SNP Profile for evaluations.
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Parentage: Includes sire and dam verification.
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Genetic traits and conditions: Testing is included for Hypotrichosis (HYPO), Idiopathic Epilepsy (IE), Maple Syrup Urine Disease (MSUD), Poll/ Horn, Coat Dilutor (DL), and Coat Colour (Red/Black)
Standalone Genomic Profiles
For genomic profiles and parentage
Neogen GGP 100K SNP
Contact us for pricing
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Genomic Profile: 100K SNP Profile for evaluations. Allows for add-on tests if required.
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Parentage: Includes sire and dam verification.
Weatherbys VERSA 85K SNP
Contact us for pricing
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Genomic Profile: 85K SNP Profile for evaluations. Allows for add-on tests if required.
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Parentage: Includes sire and dam verification.
Add-on and Standalone Options
Tests can be added to a SNP profile using the same sample, or requested as standalone tests if a profile is not required.
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Delayed Blindness (DB)
This test provides an option for breeders who require DB (CLN) status testing. Available through Neogen and Weatherbys.
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DB and MD Combined Test
This standalone combined test provides an option for breeders who require DB and MD status testing. Only available through Neogen.
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SeekSire Test
This test provides a low density DNA profile (~500 SNPs) for parentage only. Allows for add-on tests if required. Does not provide a genotype for evaluations. Only available through Neogen.
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BVD testing (BVDV-antigen ELISA)
This test identifies animals infected with BVD using TSU (ear notch) samples and is suitable for calves under 35-days of age. Available through Neogen and Weatherbys as an add-on to another test (using the same sample).
Also available as a standalone test (separate sample) through Weatherbys with a 3-4 day turnaround for results.
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Single trait or condition tests
The following tests can be ordered on their own or as add-ons to a SNP profile for breeders who require status testing for just one trait or condition: Hypotrichosis (HYPO), Idiopathic Epilepsy (IE), Maple Syrup Urine Disease (MSUD), Mandibulofacial Dysostosis (MD), Poll/Horn, Coat Dilutor (DL), Dwarfism (BD1), Coat Colour (Red/Black), Myostatin, or Tenderness. Availability and pricing varies between Neogen and Weatherbys - please contact us for details.
Traits and Conditions Explained
Definitions of the relevant traits and conditions for Hereford animals can be found below.
DB - Delayed Blindness (CLN)
MD - Mandibulofacial Dysostosis
BVD - Bovine Viral Diarrhoea
Poll/Horn
Poll/horn testing identifies whether an animal carries the genetic variant for polled (hornless), scurred (small, loose horn-like growths) or horned traits. The polled allele (P) is dominant to the horned allele (H) which means only animals that are homozygous recessive (HH) will be horned. Animals that are homozygous dominant polled (PP) will only produce offspring that are polled; whereas animals that are heterozygous polled (PH) will appear polled (or scurred) but can produce horned offspring if mated to another heterozygous polled animal or a horned animal.
COAT - Coat Colour
The MC1R gene, also known as the Extension locus, controls the production of black (eumelanin) and red (phaeomelanin) pigments. There are three alleles (forms) of this gene:
Dominant black (ED) – this allele is dominant over both the other alleles so animals will have black coats if they have one ED copy.
Neutral Wild type (E+) – varied colours, but reddish brown if animal is E+/e.
Recessive red (e) – all homozygous recessive animals will have red coats.
BD1 - Bulldog Dwarfism
HYPO - Hypotrichosis KRT71
IE - Idiopathic Epilepsy
MSUD - Maple Syrup Urine Disease
DL - Coat Dilutor
Coat dilution is a mutation in the PMEL17 gene which causes a moderate or incomplete dilution of red and black pigmentation based on its interaction with the MC1R coat colour gene. Dilution is a dominant trait. In Hereford cattle the gene causes dilution to black pigmentation leading to grey, smoky, or chocolate coat colours when carrier animals are crossed with black cattle (e.g. Friesian or Angus). Hereford cattle can carry the Dilutor mutation but will show no outward signs as they do not have any black pigment.
TEND - Tenderness
Other PBB Services for Hereford Members
As NZ Hereford member, and a part of the PBB family, you can also access the services below.
Registry Support
Knowledgeable, approachable and meticulous: Our friendly registry team is here to help you navigate registrations and keep your herd records up to date.
Tags and Animal ID
Clear advice. Competitive pricing. Practical support: Our team is here to help you with tags and animal identification, so you can keep your animals correctly identified and your records in order.
Marketing and design
Practical marketing and professional design delivered by a team that knows your business: Our Pivot team help you present your stud and sale animals clearly, with marketing materials that put the right information in front of your buyers.
Our Team
Contact our friendly team at 75 South Street, Feilding on 06 384 4434 or via email below.
Our Registry team can help you with animal registrations, pedigree records, transfers and data updates, helping keep herd records accurate and up to date.
Our DNA and Tags team supports members with DNA testing, parentage verification, genetic testing and animal identification tags to help ensure accurate records and confident breeding decisions.
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DNA enquiries and orders: dna@pbbnz.com
- Tags enquiries and orders: tags@pbbnz.com
Our Accounts and Member Services team can help you with account queries, invoicing, payments, membership administration and general assistance.
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General enquiries: info@pbbnz.com
- Accounts enquiries: accounts@pbbnz.com
Our Pivot marketing and design team can help you with everything from sales catalogues to branding, advertising, digital services and social media. Contact the Pivot team at:
