Our Story

Built on collaboration. Driven by progress. Proudly part of New Zealand beef.

Good things happen when the right people come together.

PBB was founded in 1996 through a shared vision between New Zealand's Angus and Hereford breed societies. The idea was simple: bring people, expertise and essential services together to better support the beef breeding industry.

Nearly 30 years on, that idea remains at the heart of everything we do.

Today, PBB is owned by seven New Zealand beef breed societies and works alongside breeders, commercial farmers, and industry partners throughout the country. We've grown and evolved well beyond our beginnings, bringing together expertise across genetics, animal performance, data, technology, DNA, animal identification, administration, and marketing.

We're here to make things work better. To give breeders access to the tools, information, and support they need. To help societies deliver value to their members. And to connect the people, systems, and services that keep the industry moving.

We believe the future of beef breeding is built on good information, strong relationships, and a willingness to keep improving. That's why we're continually investing in our people, embracing new technology, and looking for smarter ways to support the industry.

We're proud of where we've come from, excited about where we're heading, and committed to playing our part in the success of New Zealand beef.

Our story is one of collaboration, innovation, and a commitment to the future of New Zealand beef. And we're just getting started.

We couldn't be more proud

Of our heritage

With nearly 30 years of supporting the New Zealand beef breeding industry - we've seen it all! We're proud of where we have come from and how we support our breeders and commercial beef farmers be more successful.

Of our breadth

We're much more than a registry provider. We bring together all of the skills and capability to support all the parts of your breeding and farming operations. From tech to data to genetics, to people and support, to business services, marketing and design.

Of our future

We never stray from our purpose - to support our beef breeders, farmers, and industry; but we continuously evolve alongside our industry, embracing innovation and finding better ways to support breeders and farmers.